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Complete and Continue
Online, Offline and new technologies
Introduction
The information age
Common mistakes
Sell the experience
Execution
Start with a why
Mobile experience
Sell global, think local
How to bridge the gap between online and offline
Analytics for your website
Analytics for your store
Tracking conversions
Understanding conversion rate
Optimize your physical store
Example of offline/online
Engage with your customers offline and online
Use a Point of Sale to give the experience
Temporary stores
Contest for online/offline selling
Pick&Pay points
AR/VR for retail
The future of malls
Examples
Interactive store window
A real case study: build a bear (5:19)
Play the game: guess the price - interactive activity
Teach online with
Analytics for your store
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