US vs EU markets

Two big markets, a lot of differences and a lot of opportunities

Translate is wrong

Be successful in a market start from understanding the culture of the market, especially if you are doing B2C, you as an entrepreneur have to understand the challenges of the markets, in this course I will talk about Europe and United States of America by explaining the differences and the opportunities of both markets.

If you are thinking to translate your catalog and website, please stop, and buy this course because you will experiment a lot of trouble during your execution in a market where you don't have a deeper understanding of the culture, rules, and opportunities.

Me and other brightest minds

La Sirena Restaurant NYC - Discussing privacy and payments

Start an independent company

I have experience in both continents, basically, I have found my first e-commerce company in the EU over 10 years ago, and I have expanded my business activities in UK, Germany, Poland, and Italy, so I understand the consumer behaviors and business culture in every country.

I run an e-commerce company in the United States since 2017, and I have developed a network of contacts on the west coast and east coast.

If you want to learn, understand and gain insights about EU and US, you are in the right place.

Learn the basics of international entrepreneurship

In this course I will give you the basics to start thinking international and improve your business activities to diversify your incomes and join in new markets.

Angel Island - Amsterdam - Private Event



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Refund Policy
Because our products are digital goods delivered via Internet download we generally offer no refunds. If you change your mind about your purchase and you have not yet accessed the course, we will happily issue you a refund upon your request. Refund requests made after you have reviewed our product are handled on a case by case basis and are issued at our sole discretion. Refund requests, if any, must be made within thirty (30) days of your original purchase.

Your Instructor


Salvatore Vacante
Salvatore Vacante

I am a tech-entrepreneur with 15+ years' experience in e-commerce ventures.

My area of expertise covers business, software, marketing, and sales.

I am the founder of Shoppi, a company that offers a personalized shopping experience.

I have participated in several eCommerce projects during my career, and I have acquired a deep understanding of the retail industry; my primary goal is to share my vision for the future of eCommerce and help companies to do it right.

I have the role of CEO at Shoppi because I am versatile and goal-oriented, during my journey I have attended several business and startup events across the globe as a contributor.


I am able to deal with Public Speaking, Pitching, Interviews, Business Deals and Investments.

My goal is to drive more awareness about the future of retail.

I am passionate about Philosophy, Politics, Science, and Arts.

I am currently involved in "The Truth About eCommerce", a community about e-commerce and retail of 1000 members across 6 cities.


My course is a deep-dive into experiences, thoughts and feelings about the US and EU markets, in other words, you are buying years of information.

Get started now!