Build your online store together

Discover how to build your online store

The first steps...

The first step to take when you are realizing your e-commerce project is the software, you can find different options ranging from open source to hosted and you can be right every time about your choice, but, soon you will realize that you need more features or simply the software is not good for your e-commerce project.

People ask for the best software platform every time but the best platform doesn't exist, it is a mix of solution that help you to deliver the right experience to your customer, because, e-commerce is about making purchases and not providing cool design to your potential customers, soon you learn that, soon you will start in the right way.

In this course I want to give you the pros and cons about software platforms and help you to make the right choice for your business.

I worked in several e-commerce projects as lead developer and then as manager, and I understand the processes required to run a good business online.

My workshop: The truth about eCommerce

Turn words into actions

People ask to me very often about creating a successful online store and they want to know more about the best options, and how to handle everything, especially when they approach technology; in my experience people that do e-commerce should focus more on go to market strategy than build a great e-commerce website and in this course I will explain how to find the right mix to scale.


Your Instructor


Salvatore Vacante
Salvatore Vacante

I am a tech-entrepreneur with 15+ years' experience in e-commerce ventures.

My area of expertise covers business, software, marketing, and sales.

I am the founder of Shoppi, a company that offers a personalized shopping experience.

I have participated in several eCommerce projects during my career, and I have acquired a deep understanding of the retail industry; my primary goal is to share my vision for the future of eCommerce and help companies to do it right.

I have the role of CEO at Shoppi because I am versatile and goal-oriented, during my journey I have attended several business and startup events across the globe as a contributor.


I am able to deal with Public Speaking, Pitching, Interviews, Business Deals and Investments.

My goal is to drive more awareness about the future of retail.

I am passionate about Philosophy, Politics, Science, and Arts.

I am currently involved in "The Truth About eCommerce", a community about e-commerce and retail of 1000 members across 6 cities.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Refund Policy
Because our products are digital goods delivered via Internet download we generally offer no refunds. If you change your mind about your purchase and you have not yet accessed the course, we will happily issue you a refund upon your request. Refund requests made after you have reviewed our product are handled on a case by case basis and are issued at our sole discretion. Refund requests, if any, must be made within thirty (30) days of your original purchase.

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