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Brand, Viral and Influencers
Introduction
Do you have a brand?
The golden circle
Case Study
Fundamentals
Going viral with your brand
3 rules to build a viral strategy
Storytelling
Hire a creative writer
Execution
Micro-brands
Giveaways
Expand your organic audience
Case Study: Nike, United colors of Benetton
Build a product that reflects the brand
Explain your process
Introduce your employees to the public
Make Instagram your test tool
Color palettes and font
State of Art
Influencers are dying
Build your brand - interactive activity
Transparency
Set the context to sell
Guerilla marketing: examples
Merchandise your brand
Brand went wrong
Teach online with
Case Study: Nike, United colors of Benetton
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