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Ethical Commerce
Introduction
The information age
Why care about ethics
What we are looking for in a brand
We need to be accepted
Our society is look-driven
State of Art
If you can't afford, you are not in
True Cost Movie - video (2:32)
Implementation
How to turn this into an opportunity
How to start today
Every product has a story
Example: Delivery Option + Donation
Donate: Buy more, Donate More
Recycle: Eco-friendly Packaging
Pricing: Be Transparent
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We need to be accepted
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